Trusha Desai Innovation Management Inc.

Trusha Desai, Founder and CEO

Vancouver, BC Canada

To schedule a meeting, call:

tel: 604-738-0764

SmartPhone: 604-783-0764

email: ceo@TrushaDesai.com

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Make Strategy Work for You

November 29, 2015

 

            The Oxford English Dictionary defines strategy as “a plan of action designed to achieve a long-term or overall aim”. Strategies can be traditionally economic, marketing, political or military. The Chief Executive Officer or Chair of a Board will focus on the overall future goals of an organization or charity.

 

            As is often said, “How do you eat an elephant?” One bite at a time. We tend to forget this while strategizing sometimes. For the future goal remains long-term, but we do have to focus on the immediate, short-term, monthly and bi-annual goals that we must implement. It is essential that analysis of financial variances is done regularly so that top management maintains its checks and balances.

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