Trusha Desai Innovation Management Inc.

Trusha Desai, Founder and CEO

Vancouver, BC Canada

tel: 604-738-0764

SmartPhone: 604-783-0764


Risk: How We Perceive It

July 27, 2019


We know about investors' psychology. We know how the herd can overturn a single stock in a single day, whether it is a budding IPO or an old-timer.


How about risk? How do we perceive it? Do you perceive risk the way that I do? Did I perceive it the same way that I perceived it a decade ago? Will I perceive it the same way that I do a decade hence?


Some reflection on these questions is necessary ... for inevitably, your responses will differ from mine. 

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