top of page

Risk: How We Perceive It

Writer: Trusha Desai
Trusha Desai
Jul 27, 2019
1 min read

We know about investors' psychology. We know how the herd can overturn a single stock in a single day, whether it is a budding IPO or an old-timer.

How about risk? How do we perceive it? Do you perceive risk the way that I do? Did I perceive it the same way that I perceived it a decade ago? Will I perceive it the same way that I do a decade hence?

Some reflection on these questions is necessary ... for inevitably, your responses will differ from mine.

Comments

Rated 0 out of 5 stars.
No ratings yet

Add a rating

Accounting software expertise: QuickBooks Online & Desktop, Oracle NetCash & NetSuite, Xero, Sage

Trusha Desai Innovation Management Inc.

​

Trusha Desai aka Trusha Pandit (La femme, શ્રીમતી) 

Founder & CEO

BSMT-1582 Wintergreen Place, (Unit Basement)

No walk-ins: Please do not disturb neighbours

Coquitlam, British Columbia, V3E 2V5 Canada

​

​

​​​​

​

​

​

​

​

​

​

​

 

​

Trusha Desai is a Certified Professional Bookkeeper
Xero
Certified QuickBooks ProAdvisor

We are honoured to be located on the kʷikʷəƛ̓əm traditional and ancestral lands, including those parts that were historically shared with the q̓ic̓əy̓ (kat-zee), and other Coast Salish Peoples and elsewhere. 

© Trusha Desai Innovation Management Inc. 2026

bottom of page