• Trusha Desai

Risk: How We Perceive It


We know about investors' psychology. We know how the herd can overturn a single stock in a single day, whether it is a budding IPO or an old-timer.

How about risk? How do we perceive it? Do you perceive risk the way that I do? Did I perceive it the same way that I perceived it a decade ago? Will I perceive it the same way that I do a decade hence?

Some reflection on these questions is necessary ... for inevitably, your responses will differ from mine.

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