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Blog by Trusha Desai aka Trusha Pandit

Writer: Trusha Desai
Trusha Desai
Jul 27, 2019
1 min read

We know about investors' psychology. We know how the herd can overturn a single stock in a single day, whether it is a budding IPO or an old-timer.

How about risk? How do we perceive it? Do you perceive risk the way that I do? Did I perceive it the same way that I perceived it a decade ago? Will I perceive it the same way that I do a decade hence?

Some reflection on these questions is necessary ... for inevitably, your responses will differ from mine.

 
 
 
Writer: Trusha Desai
Trusha Desai
Nov 19, 2018
1 min read

When cash outflow is not expensed entirely in the month of its occurrence, there could be various reasons. Insurance, dues and subscriptions, event planning for conferences, software. These are all instances of cash outflows that need to be divvied up over the months of the year.

This is due to the fact these are termed prepaid expenses or prepayments on the current asset section of the balance sheet. The reason these are "assets" is that the business has paid for these in advance, and therefore, will accrue benefit for this outflow at a later period, or for the remaining eleven months of the year.

It is extremely important that prepaid expenses are reconciled at year-end. For year-end reconciliation, please contact me #TrushaDesai.com

 
 
 
Writer: Trusha Desai
Trusha Desai
Oct 26, 2018
1 min read

As a small business owner, it is important to study our business financial statement package on an ongoing basis: it could be monthly (preferably) or quarterly. The annual audited statements that are provided by the accountant are extremely important, but if we wait for an entire year before analyzing our cash flow, budgetary variance and profit, it might be too late to prevent a ship from floundering.

The financial statement package consists of two important documents: the balance sheet and the income statement. There is one magic number that is the same on both statements. And that is, profit.

Please contact me #TrushaDesai.com for discussion of your financial statements.

 
 
 

Accounting software expertise: QuickBooks Online & Desktop, Oracle NetCash & NetSuite, Xero, Sage

Trusha Desai Innovation Management Inc.

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Trusha Desai aka Trusha Pandit (La femme, શ્રીમતી) 

Founder & CEO

BSMT-1582 Wintergreen Place, (Unit Basement)

No walk-ins: Please do not disturb neighbours

Coquitlam, British Columbia, V3E 2V5 Canada

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Trusha Desai is a Certified Professional Bookkeeper
Xero
Certified QuickBooks ProAdvisor

We are honoured to be located on the kʷikʷəƛ̓əm traditional and ancestral lands, including those parts that were historically shared with the q̓ic̓əy̓ (kat-zee), and other Coast Salish Peoples and elsewhere. 

© Trusha Desai Innovation Management Inc. 2026

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