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Blog by Trusha Desai aka Trusha Pandit

Writer: Trusha Desai
Trusha Desai
Mar 25, 2021
1 min read

History may observe an evolutionary trend in homo sapiens post 2020. We have become mask-wearers, social-distancers, hand sanitizer-users, OCD-disinfectors. Perhaps it will end one day. In the interim, however, this is who we have become. This concerns the physical and social aspects of our daily lives.


There is also the monetary aspect of unemployment. Instead of waiting for Indeed or Workopolis to find jobs for them, laid-off employees may go for self-employment. Whether it is a home-spun home-run mask-manufacturing business or a neighborly grocery delivery. We have seen different revenue streams surfacing. It is likely that these new avenues of revenue may survive. As will homo sapiens.


When you have a startup on the horizon, please do contact us - for we have gone through the startup phase and know what it's like. #TrushaDesai.com

 
 
 
Writer: Trusha Desai
Trusha Desai
Jan 3, 2021
1 min read



There are some moments, some years that remain etched in our memory. Not all birthdays carry significance. The twenty-first birthday may vie with the sixteenth. Or perhaps, the fiftieth.


After 2020, we can all hope that '21 will be a superior year in terms of health, happiness, economic growth, employment and everything else. Let us continue to remain careful in how we interact with friends and family: for social distancing may remain in our vocabulary for a while yet.


We work remotely and can advise and help you in your accounting requirements. #TrushaDesai.com


 
 
 
Writer: Trusha Desai
Trusha Desai
May 23, 2020
1 min read

Updated: Feb 20, 2024


Are you a startup? Have you been in business for less than five years? Have you recently hired employees? Did you sink your life’s savings in your business in order to purchase fixed assets or lease office space?

What do you do when a pandemic strikes? How do you forecast your quarterly revenue? What cash flow projections can you make? Small business is affected by the pandemic. However, startups are affected more drastically. For cash and people are the life of a business. They go together. It does not matter whether you manufacture a product, are a distributor, reseller or advertiser. It does not matter whether you are a professional or a courier franchisee. Everyone is affected. And we need to swim. We need to float. We need to go with the ebb and flow of the tide.

Please reach out for your professional bookkeeping, payroll, management consulting, capital gains, personal and corporate tax requirements to me ceo@TrushaDesai.com #TrushaDesai.com

For this will end. And one day, we will wonder how we all did it together. At Trusha Desai Innovation Management Inc., we think outside the box. For strategic powerful solutions to everyday issues, contact us. #TrushaDesai.com


 
 
 

Accounting software expertise: QuickBooks Online & Desktop, Oracle NetCash & NetSuite, Xero, Sage

Trusha Desai Innovation Management Inc.

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Trusha Desai aka Trusha Pandit (La femme, શ્રીમતી) 

Founder & CEO

BSMT-1582 Wintergreen Place, (Unit Basement)

No walk-ins: Please do not disturb neighbours

Coquitlam, British Columbia, V3E 2V5 Canada

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Trusha Desai is a Certified Professional Bookkeeper
Xero
Certified QuickBooks ProAdvisor

We are honoured to be located on the kʷikʷəƛ̓əm traditional and ancestral lands, including those parts that were historically shared with the q̓ic̓əy̓ (kat-zee), and other Coast Salish Peoples and elsewhere. 

© Trusha Desai Innovation Management Inc. 2026

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